So Starting a few months ago we were in contact with Mt. Brighton. After discussion, we came to the agreement to work hand-in-hand for the 2013-14 winter ski season. Since Vail Corporation acquired Mt. Brighton this year, a few branding methods needed change. When $10 million gets brought to the table, the appearance would change quickly. A substantial investment obviously means positive things were bound to happen.
This past weekend we were able to capture the grand re-opening of Mt.Brighton ski resort. There were many well recognized faces that attended the ceremony. Honestly it has been quite the change to the Brighton community having this type of corporation come in and buy a small business that has now made Mt.Brighton one of the bigger ski hills in Michigan.
Mt. Brighton will be getting a lot of good publicity this year and we look forward to working with them for future events. Go ahead and take a look at some of the pictures and content that we captured for Mt. Brighton this weekend by watching the video posted on YouTube above.
We appreciate everyone and your support. Take a look at how we went about taking the necessary content for a creative web-based video. Video Marketing is essential to Vail and Mt. Brighton’s marketing strategy for this season and we look forward to positive feedback. Feel free to comment if you have any questions or any suggestions of future videos. Hope you enjoy!